LinkedIn steps in a sequence
Add visits, invitations, messages and InMails to a campaign.
LinkedIn steps in a sequence
A campaign can mix email and LinkedIn in the same workflow editor. Click LinkedIn step to add an action.
Actions
| Action | What it does |
|---|---|
| Visit profile | Opens the contact's profile. They are notified of your visit. |
| Invite to connect | Sends a connection request, with or without a note. |
| Send a message | Writes to someone already connected to you. If the invitation is not accepted, the step is skipped. |
| Send an InMail | Writes to someone outside your network and uses an InMail credit. Without credit, the step is skipped. |
| Withdraw the invitation | Withdraws the pending invitation if it was not accepted. Place it after the "invitation accepted" wait. |
| Like a recent post | Reacts with a Like to the person's most recent post, if it is under 30 days old (never a repost, never a comment). With no recent post, the step is skipped and the sequence carries on. |
| Follow the profile | Follows the person without inviting. Place it before the invitation. |
| Voice note | Sends your voice note (2 minutes at most) to someone who accepted your invitation. |
"Like" step: good to know
The Like a recent post step only reads the person's latest posts: it picks the most recent original post published less than 30 days ago. It is limited to 20 Likes per day per account. The Warm-up sequence template uses it: visit, one post liked and a follow before inviting, to get known gently.
Writing a step
For the invitation, message and InMail you write a text with first name, last name and company variables. With a free LinkedIn account, the invitation note is limited to 200 characters and about 5 notes a month. Contacts without a LinkedIn URL skip the step.
Invitations go out from 8:30 am to 6:00 pm, spread over the day and limited per account (see Connect a LinkedIn account).
"Invitation accepted" condition
Add the condition LinkedIn invitation accepted: yes as soon as the invitation is accepted, no if it is not by the deadline. You can then send a LinkedIn message on the yes branch, and an email or the withdrawal of the invitation on the no branch.
Accounts used
When the campaign starts, tick the LinkedIn accounts to use. None ticked means all your active accounts are used. A contact keeps the same account for the whole sequence.
Tracking
The campaign shows LinkedIn tracking: visits, invitations, accepted, messages, InMails, replies, and a per-step detail. On a contact's page, the LinkedIn history lists each action with its result. LinkedIn replies arrive in the Inbox, which can be filtered by channel.