Workflow editor
Master the visual editor to create effective email sequences.
Workflow editor
The FluenzR workflow editor allows you to visually create your email sequences with an intuitive drag-and-drop interface.
Interface
Main areas
| Area | Description |
|---|---|
| Toolbar | Available nodes to drag |
| Canvas | Working area for your workflow |
| Configuration panel | Settings for the selected node |
Navigation
- Zoom: Mouse wheel or +/- buttons
- Pan: Left click held on the canvas
- Selection: Click on a node
Node types
Start
The start node is automatically present. It's the entry point of your sequence.
- Cannot be deleted
- Cannot be duplicated
- Only one per workflow
Sends a personalized email to the contact.
Configuration:
| Field | Description |
|---|---|
| Name | Node identifier (internal) |
| Subject | Email subject line |
| Content | Email body |
| Tracking | Opens and clicks |
Features:
- Rich text editor
- Dynamic variables
- Real-time preview
Delay
Pause between two actions.
Configuration:
| Parameter | Options |
|---|---|
| Duration | 1-30 days or 1-24 hours |
| Type | Calendar days or business days |
Examples:
- "3 days": Waits 72 hours
- "3 business days": Waits 3 days (Mon-Fri), may become 5 calendar days
Condition (Pro Plan)
Creates a branch based on a criterion.
Available criteria:
| Criterion | Description |
|---|---|
| Email opened | The contact opened the last email |
| Link clicked | The contact clicked on a link |
| Previous email | State of the previous email |
| Contact field | Value of a contact field |
| Booked a meeting | Yes as soon as the contact books on your booking page, no if they have not booked by the deadline |
| Call result | Yes if the last call had one of the ticked results (see Calls and tasks) |
Structure:
[Condition]
├─ If true → [Email A]
└─ If false → [Email B]
Call and manual task
Put a "to do" task for you in the sequence: a call to make, a letter to send. The sequence continues when you enter the result. See Calls and manual tasks.
End
Marks the end of the sequence for this branch.
- Properly ends the contact's journey
- Can have multiple End nodes (different branches)
Create connections
Connect two nodes
- Click on the output point (bottom) of a node
- Drag to the input point (top) of the next node
- Release to create the connection
Delete a connection
- Click on the connection (the line)
- Press Delete or click the trash icon
Edit an Email node
Open the editor
Double-click on the Email node to open the editing panel.
Email subject
{{firstName}}, quick question
Tips:
- Maximum 50 characters
- Use variables to personalize
- Avoid capitals and exclamation marks
Email content
The editor offers:
| Function | Description |
|---|---|
| Bold/Italic | Basic formatting |
| Lists | Bullets and numbered |
| Links | Clickable hyperlinks |
| Variables | Variable insertion menu |
Advanced options
| Option | Description | Default |
|---|---|---|
| Open tracking | Track who opens | Enabled |
| Click tracking | Track clicks | Enabled |
Workflow best practices
Recommended structure
An effective sequence:
[Start]
↓
[Email 1] - Introduction
↓
[Delay 3 days]
↓
[Email 2] - Value proposition
↓
[Delay 4 days]
↓
[Email 3] - Last chance
↓
[End]
Optimal number of emails
| Campaign type | Recommended emails |
|---|---|
| Cold prospecting | 3-4 emails |
| Nurturing | 5-7 emails |
| Event | 2-3 emails |
| Customer follow-up | 2-3 emails |
Delays between emails
| Context | Recommended delay |
|---|---|
| Between email 1 and 2 | 3-4 days |
| Between email 2 and 3 | 4-5 days |
| Between email 3 and 4 | 5-7 days |
Warning Delays that are too short can annoy your prospects. Delays that are too long lose momentum.
Conditional workflows (Pro Plan)
Example: Follow-up based on open
[Email 1]
↓
[Delay 3 days]
↓
[Condition: Email 1 opened?]
├─ Yes → [Email 2: Personalized follow-up]
└─ No → [Email 2: New angle]
Example: Qualification based on click
[Email with 2 links]
↓
[Delay 2 days]
↓
[Condition: Click on link A?]
├─ Yes → [Email focused on solution A]
└─ No → [Condition: Click on link B?]
├─ Yes → [Email focused on solution B]
└─ No → [Generic email]
Keyboard shortcuts
| Shortcut | Action |
|---|---|
Ctrl + Z | Undo |
Ctrl + Y | Redo |
Delete | Delete selected node |
Ctrl + D | Duplicate node |
Ctrl + S | Save |
Troubleshooting
"Invalid workflow"
Verify that:
- All nodes are connected
- There are no loops
- Each branch ends with an End node
"Email without content"
Each Email node must have:
- A non-empty subject
- Non-empty content
Unconnected node
A grayed-out node or one with a red indicator is not connected. Link it to the workflow or delete it.
