Workflow editor

Master the visual editor to create effective email sequences.

Workflow editor

The FluenzR workflow editor allows you to visually create your email sequences with an intuitive drag-and-drop interface.

Interface

Main areas

AreaDescription
ToolbarAvailable nodes to drag
CanvasWorking area for your workflow
Configuration panelSettings for the selected node
  • Zoom: Mouse wheel or +/- buttons
  • Pan: Left click held on the canvas
  • Selection: Click on a node

Node types

Start

The start node is automatically present. It's the entry point of your sequence.

  • Cannot be deleted
  • Cannot be duplicated
  • Only one per workflow

Email

Sends a personalized email to the contact.

Configuration:

FieldDescription
NameNode identifier (internal)
SubjectEmail subject line
ContentEmail body
TrackingOpens and clicks

Features:

  • Rich text editor
  • Dynamic variables
  • Real-time preview

Delay

Pause between two actions.

Configuration:

ParameterOptions
Duration1-30 days or 1-24 hours
TypeCalendar days or business days

Examples:

  • "3 days": Waits 72 hours
  • "3 business days": Waits 3 days (Mon-Fri), may become 5 calendar days

Condition (Pro Plan)

Creates a branch based on a criterion.

Available criteria:

CriterionDescription
Email openedThe contact opened the last email
Link clickedThe contact clicked on a link
Previous emailState of the previous email
Contact fieldValue of a contact field
Booked a meetingYes as soon as the contact books on your booking page, no if they have not booked by the deadline
Call resultYes if the last call had one of the ticked results (see Calls and tasks)

Structure:

[Condition]
   ├─ If true → [Email A]
   └─ If false → [Email B]

Call and manual task

Put a "to do" task for you in the sequence: a call to make, a letter to send. The sequence continues when you enter the result. See Calls and manual tasks.

End

Marks the end of the sequence for this branch.

  • Properly ends the contact's journey
  • Can have multiple End nodes (different branches)

Create connections

Connect two nodes

  1. Click on the output point (bottom) of a node
  2. Drag to the input point (top) of the next node
  3. Release to create the connection

Delete a connection

  1. Click on the connection (the line)
  2. Press Delete or click the trash icon

Edit an Email node

Open the editor

Double-click on the Email node to open the editing panel.

Email subject

{{firstName}}, quick question

Tips:

  • Maximum 50 characters
  • Use variables to personalize
  • Avoid capitals and exclamation marks

Email content

The editor offers:

FunctionDescription
Bold/ItalicBasic formatting
ListsBullets and numbered
LinksClickable hyperlinks
VariablesVariable insertion menu

Advanced options

OptionDescriptionDefault
Open trackingTrack who opensEnabled
Click trackingTrack clicksEnabled

Workflow best practices

An effective sequence:

[Start]
    ↓
[Email 1] - Introduction
    ↓
[Delay 3 days]
    ↓
[Email 2] - Value proposition
    ↓
[Delay 4 days]
    ↓
[Email 3] - Last chance
    ↓
[End]

Optimal number of emails

Campaign typeRecommended emails
Cold prospecting3-4 emails
Nurturing5-7 emails
Event2-3 emails
Customer follow-up2-3 emails

Delays between emails

ContextRecommended delay
Between email 1 and 23-4 days
Between email 2 and 34-5 days
Between email 3 and 45-7 days

Warning Delays that are too short can annoy your prospects. Delays that are too long lose momentum.

Conditional workflows (Pro Plan)

Example: Follow-up based on open

[Email 1]
    ↓
[Delay 3 days]
    ↓
[Condition: Email 1 opened?]
   ├─ Yes → [Email 2: Personalized follow-up]
   └─ No → [Email 2: New angle]

Example: Qualification based on click

[Email with 2 links]
    ↓
[Delay 2 days]
    ↓
[Condition: Click on link A?]
   ├─ Yes → [Email focused on solution A]
   └─ No → [Condition: Click on link B?]
              ├─ Yes → [Email focused on solution B]
              └─ No → [Generic email]

Keyboard shortcuts

ShortcutAction
Ctrl + ZUndo
Ctrl + YRedo
DeleteDelete selected node
Ctrl + DDuplicate node
Ctrl + SSave

Troubleshooting

"Invalid workflow"

Verify that:

  • All nodes are connected
  • There are no loops
  • Each branch ends with an End node

"Email without content"

Each Email node must have:

  • A non-empty subject
  • Non-empty content

Unconnected node

A grayed-out node or one with a red indicator is not connected. Link it to the workflow or delete it.